Star Wars is Everywhere

I just saw the promo spot for this week's "Deal or No Deal," one of my least favorite game shows. It is Star Wars Week for them, apparently. All the girls will be dressed in "Slave Leia" costumes. I did make note of two things: 1. they were referred to as "Princess Leia," not "Slave Leia" (which make sense, after all, since "Princess..." is the name of the character as the general public knows her and "Slave..." is what we fans call her when she is in our favorite costume ;)), and that they were not wearing collars. And here I thought SM had entered the mainstream. I guess that would have just been a bit TOO daring for prime time.